Most field service representatives are not very good at marketing. The most effective marketing is DIRECT marketing … where you contact firms DIRECT and introduce yourself and offer your services. It’s all about sending emails and calling on the telephone. It’s called “beating the bushes”. Introduce yourself and ask them to try you out. A National Field Services Directory will provide you with over 100 higher quality firms that pay the higher fees. SOFI will design a great resume for you.
Performance is key. Get the job and then do a great job. Call after your first job and ask for feedback. Make them love you. Make them want you to do all of their inspections in your area. Become their “go to” person for every job.
Check out all of the great SOFI information, marketing and training products at www.sofistore.com
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