The statistics say that there are more field inspections available in metropolitan areas than in rural areas. Okay! So it’s a numbers game. How do you handle the numbers? How do you get the new customers that you need for metropolitan and rural areas?
In a metropolitan area, an inspector may need 2-3 customers to get the amount of work needed. In a rural area, an inspector may need 12-15 customers to get the same volume of inspections as the metropolitan area inspector. The rural inspector can also ask for higher fees because of the longer distances between most inspections. Rural inspectors experience less traffic … which helps as metropolitan traffic rush-hours can be a real headache. Rural inspectors usually pay less for gas and have lower real estate or rent expenses. Metropolitan inspectors have some greater efficiencies in travel … but, they may have also have some living higher expenses. So, it’s a numbers same. Rural inspectors need to know out to work the numbers better since they need more customers. They also need to negotiate higher fees. They also need better direct marketing skills.
The best way to secure new customers is by direct marketing. You email and call high quality field service firms that pay the higher fees and you introduce yourself. A great professional resume helps. Practice what you are going to say about yourself on the telephone. You then get some work … you do great work … you get more work … it’s simple.
Check out the National Field Service Directory at www.sofistore.com. Look at the SOFI-designed resumes at the store. Get with the higher quality firms. Order any SOFI product and get access to SOFI University. Avoid the Craigslist candy store ads which offer low fees ($3 mortgage inspections) and often lead to not getting paid for work performed.
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